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Klein’s job, like any good reporter, is to take sophisticated information and explain it in a way that a larger audience can understand. Here’s what that looks like in a couple of his recent posts: Now, at a reading ease of 57 out of 100, Klein’s articles are not .

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Of course, we want to teach teens to comprehend higher reading levels than be forced to waste time slogging through Ph. And we’ll have a higher likelihood of reaching more people.

Of course, nobody’s going to be excited enough to read or talk about something and the occasional viral Playbuzz post.

Yet school teaches us that higher reading level equals credibility, which is why so many of us to sound more sophisticated when we speak and write.

In fact, that’s what most business and academic writers still do: They get verbose and pack their work with buzzwords and heavy diction in order to appear trustworthy. Let’s look at Vox’s Ezra Klein, the former Washington Post and American Prospect writer who made his mark in the journalism world through the opposite practice.

When blogging became a thing 15 or so years ago, journalists frequently scoffed.

Yet blogs—with their conversational prose—took off. For one last comparison, I grabbed a top story from a bunch of news sites around the web.“Identity” means the reader can relate to the subject or characters.And “fluency” means the reader can get through the writing quickly, without having to think so hard about the words themselves. And it gives them a better chance to reach larger audiences.Strange, however, that The Huffington Post’s big news stories tend to be complex as well.This is a product of subject matter to a degree, but I suspect it also has to do with having more seasoned writers on staff and an aim over recent years to appear more sophisticated.The upper left is where education, interesting research, and investigative journalism often lies.